With telesales, we refer to all those activities carried out by an operator to try to sell products or services to a customer. Traditionally these activities were carried out exclusively by telephone, but nowadays online marketing actions can also be included to achieve the objectives set.
These actions of Telesales help in many cases to generate another type of lead that is auxiliary but that should be taken into account in these campaigns. For example, after a «simple» teleshopping call you can gather important information from the target audience; your interests, your desires or improvements of products or services to have in accounts for future projects.
Operators involved in telesales campaigns always receive specific training on the product and are specialists in dealing with customers. They know how to listen and contribute a plus with a human «touch» to a simple and cold sales call. In addition they can always offer alternatives or benefits depending on how they value the profile and needs of the person contacted and do up-selling and cross-selling. As we have said, traditional marketing has been joined in recent years by online marketing campaigns that, depending on the sector we address, are often more successful than the telephone sale itself. Within these we can find advertising SEM, advertising on social networks or affiliates. Highlights above all, the «click to call» options that we find in some search engines and that offer the user the possibility of calling directly after conducting a search on the Internet. You can also create landing pages to direct the user and in which different forms of contact are offered such as online chats or «Call me back» forms in which users enter their data with the intention that the company is the call later
