Market research and surveys to consumers and users is a key piece in today’s business world. It is the ideal way whether what you want is to improve products or services or if what you want is to expand or go to an unknown market. Our Contact Center, as a telephone and online survey company, can help you achieve the best results. We could divide, in general terms, our surveys by their methodology, quantitative or qualitative and also by the type of study, such as customer satisfaction surveys, electoral surveys, market research …
The customer is the raison d’être of companies and all their marketing actions. In order to know your level of satisfaction with our products or services and to evaluate their quality, it is essential to carry out this type of study on a regular basis. Of course, they are applicable to any sector, B2C or B2B, although the frequency and focus will be different. It is well known that a satisfied customer has an intention to remain in our company. In addition, speaking purely in economic terms, it is much more profitable to retain and retain customers than to acquire new ones. For all these reasons, quality and satisfaction surveys will guide us towards a satisfied and faithful customer. Knowing the opinion of your clients is the key to offer them services and products of your liking and the way to a more secure future. With satisfaction surveys you can know first hand if they liked the product or the treatment received, if they trust your company or how they perceive it. From our Contact Center the surveys can be done in different ways: by telephone, CATI (Computer Assisted Telephone Interviewing), online or even in some cases. All surveys and investigations are presented in a detailed reporting and surveys recorded in our systems for further verification if necessary. Another of the main reasons for having our Contact Center to carry out a satisfaction survey or a market investigation is the possibility of carrying it out in any language.
